May 13th is World Fair Trade Day—a worldwide celebration of fair trade as a sustainable way to fight poverty and improve livelihoods in the world’s most vulnerable communities.

This week on Touch Base in Seoul, we meet Heejin Choi, founder and CEO of Earthman—a relatively young fair trade company that has established a reputation of success and integrity in the fair trade market. Heejin will tell us all about Earthman and its important activities.

For more info on Earthman, visit