SM Entertainment, one of Korea’s leading music labels and talent management agencies, will open Korea’s first museum dedicated to K-pop.
The museum, which will feature the history of various K-pop stars, will open on May 4 at SM TOWN Coex Atrium.
SM TOWN Museum will host nine exhibits showcasing albums, videos and photobooks of K-pop stars. Visitors will also be able to take photos and film videos with SM artists through augmented reality (AR).
As Korea’s first K-pop museum, the agency hopes the venue will become a major attraction for K-pop fans to experience entertainment, exhibitions and technology in one space.