A cross-country bicycle tour will start this weekend to promote the 2018 Pyeongchang Winter Olympics.

The U.S. Embassy in Seoul said it's jointly organizing the tour with South Korea's Yonhap News Agency.

The ride begins Sunday on the southern island of Jeju, moves north toward Pyeongchang, and ends Saturday in Gangneung, Gangwon Province. 

Riders from the U.S. Embassy will take their "bike diplomacy" through cities in Jeolla, Gyeongsang and Chungcheong Provinces as they wind their way toward Gangneung, one of the host cities of the 2018 games.